Have you ever tried to explain something to someone about an experience you had, but they just don't understand?
This is what so many people are going through with you when they are trying to make a decision to buy. They just don't "Get It".
As a business owner you know exactly what your product or service is and what it does, but communicating that in a simple way, that your prospects connect with maybe your challenge.
Knowing what your prospects want is one thing. Knowing why they want it will be the magic that leads to more sales.
All you have to do is get in front of them and talk to them.
This is why video is so important.
Content creation has always been a big part in my business development and how I have helped others acheive success. We are far past the days of believing that social media and content creation don't matter.
It is also the reason I have been able to help business go beyond the $1M mark.
If people can not see you and hear you they won't trust you.